{"id":7,"date":"2025-12-05T21:55:22","date_gmt":"2025-12-05T21:55:22","guid":{"rendered":"https:\/\/archerpac.local\/?page_id=7"},"modified":"2026-01-31T17:42:06","modified_gmt":"2026-01-31T17:42:06","slug":"home","status":"publish","type":"page","link":"https:\/\/archerpac.com\/","title":{"rendered":"Home"},"content":{"rendered":"

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Forge Strategy.
Navigate Policy.
Manage Issues.
Drive Impact.<\/h1>\n

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Expert public affairs consulting and campaign management fused with flawless execution.<\/p>\n

[\/et_pb_text][et_pb_button button_text=”Get in Touch” _builder_version=”4.27.4″ _module_preset=”default” custom_button=”on” button_text_color=”gcid-a70169fc-a0bc-4898-9166-f675d99d0740″ button_bg_color=”#FFFFFF” button_border_radius=”10px” button_icon=”||fa||900″ global_colors_info=”{%22gcid-a70169fc-a0bc-4898-9166-f675d99d0740%22:%91%22button_text_color%22%93}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”why-archer” _builder_version=”4.27.4″ _module_preset=”default” background_image=”https:\/\/archerpac.com\/wp-content\/uploads\/2025\/12\/bullseye-scaled.png” parallax=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_font=”–et_global_heading_font|800|||||||” header_2_text_color=”gcid-a70169fc-a0bc-4898-9166-f675d99d0740″ global_colors_info=”{%22gcid-a70169fc-a0bc-4898-9166-f675d99d0740%22:%91%22header_2_text_color%22%93}”]<\/p>\n

Why Archer<\/h2>\n

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Your Win is Our Win.<\/strong><\/h3>\n

We know the work we do is important – if not vital – to your success, so we take it personally.<\/p>\n

The passion we bring to our clients\u2019 work goes beyond a commitment to delivering results. We embrace your mission, and dedicate ourselves to helping you achieve your broader business goals.<\/p>\n

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Results Matter<\/h4>\n

We define success as \u201cdelivering results that move the needle for our clients,\u201d whether that means changing public opinion, influencing policy decisions, enhancing brand value, or preserving the license to operate.<\/p>\n

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Customized Solutions Built on Solid Strategy<\/h4>\n

No two clients, or their issues, are the same. Our approach starts with defining what success looks like, developing the strategies that get you there, and deploying the right mix of tailored services.<\/p>\n

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Wide Expertise and A Track Record of Success<\/h4>\n

Our expertise includes successful work in a broad spectrum of areas, including energy, water, healthcare, land use, public safety, legal reform, corporate reputation, ballot measures, environmental cleanup, public funding, crisis communications and more.<\/p>\n

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Our Values<\/h4>\n

Archer is grounded in core values of integrity, collaboration, client success, accountability, adaptability, courage, service, respect and excellence.<\/p>\n

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What We Offer<\/h2>\n

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Archer specializes in developing, implementing and managing complex stakeholder engagement, grassroots, media and public opinion campaigns.<\/p>\n

We use our talent for writing to create a compelling narrative, we use thoughtful strategy to create a pathway to success, and we apply the best credentials in the business to deliver a customized suite of services:<\/p>\n

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Strategy and Counsel:<\/h3>\n

Campaign and Communication Strategies\/Planning
Stakeholder Mapping
Opinion Research
Message Development<\/p>\n

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Advocacy and Engagement:<\/h3>\n

Coalition and Ally Development
Legislative and Regulatory Communications
Grassroots Strategy, Recruiting and Mobilization
Public Outreach and Community Relations<\/p>\n

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Reputation and Response:<\/h3>\n

Crisis Communications
Litigation Support
Media Relations
Media Training
Digital and Online Communications
Branding and Executive Positioning
Writing and Collateral Development<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”about” _builder_version=”4.27.4″ _module_preset=”default” background_image=”https:\/\/archerpac.com\/wp-content\/uploads\/2026\/01\/bullseye-right.webp” parallax=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_font=”–et_global_heading_font|800|||||||” header_2_text_color=”gcid-a70169fc-a0bc-4898-9166-f675d99d0740″ locked=”off” global_colors_info=”{%22gcid-a70169fc-a0bc-4898-9166-f675d99d0740%22:%91%22header_2_text_color%22%93,%22gcid-c7c9e432-060a-4e52-a35c-48cbc5dbecc5%22:%91%22header_2_text_color%22%93}”]<\/p>\n

About Bill<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/archerpac.com\/wp-content\/uploads\/2026\/01\/Bill-Headshot-1-1.jpg” title_text=”Bill-Headshot-1″ _builder_version=”4.27.4″ _module_preset=”default” box_shadow_style=”preset2″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Bill Romanelli is a Sacramento-based public affairs and strategic communications expert with more than 30 years of specialized experience in helping clients execute complex issue campaigns.<\/p>\n

His expertise spans strategy development, ally development, grassroots outreach, coalition building, crisis communications, public participation, litigation support, opinion research, digital communications, and media relations \u2013 including executive media training and coaching, and serving as an on-the record media spokesperson.<\/p>\n

His broad industry experience includes extensive work across energy, healthcare, land use, construction, manufacturing, and the not-for-profit world. He has successfully led local, regional, statewide, national and international programs on myriad issues and projects, ranging from legal reform and environmental cleanup to public safety, corporate reputation, ballot measures, water and air quality, and public funding.<\/p>\n

An award-winning writer, Bill also specializes in helping clients identify and refine the strongest messages with respect to their key stakeholders. He has written four books, published hundreds of op-eds and bylined articles, and continues to publish articles regularly on people, lifestyle, travel and local business issues.<\/p>\n

He is also a former Planning Commissioner for the City of Folsom, serves on the board of the Folsom Chamber of Commerce, and volunteers for a variety of local nonprofit organizations.<\/p>\n

Bill graduated from California State University Sacramento with a degree in Communications Studies, emphasizing in Public Relations.<\/p>\n

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Our Affiliates<\/h2>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,1_5,1_5,1_5,1_5″ make_equal=”on” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{%22gcid-a70169fc-a0bc-4898-9166-f675d99d0740%22:%91%22header_2_text_color%22%93}”][et_pb_column type=”1_5″ _builder_version=”4.27.4″ _module_preset=”default” custom_css_free_form=”selector {|| display: flex;|| flex-direction: column;|| justify-content: flex-end;|| ||}” global_colors_info=”{}”][et_pb_image src=”https:\/\/archerpac.com\/wp-content\/uploads\/2026\/01\/David-Duran-Digital-Communications-1.jpg” title_text=”David-Duran-Digital-Communications” _builder_version=”4.27.4″ _module_preset=”default” box_shadow_style=”preset2″ global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

David Duran<\/strong>
Digital and Online Campaigns<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.27.4″ _module_preset=”default” custom_css_free_form=”selector {|| display: flex;|| flex-direction: column;|| justify-content: flex-end;|| ||}” global_colors_info=”{}”][et_pb_image src=”https:\/\/archerpac.com\/wp-content\/uploads\/2026\/01\/Nanette-Farag-Ballot-Measure-Campaigns-1.png” title_text=”Nanette-Farag-Ballot-Measure-Campaigns” _builder_version=”4.27.4″ _module_preset=”default” box_shadow_style=”preset2″ global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Nanette Farag<\/strong>
Ballot Measure Campaigns<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.27.4″ _module_preset=”default” custom_css_free_form=”selector {|| display: flex;|| flex-direction: column;|| justify-content: flex-end;|| ||}” global_colors_info=”{}”][et_pb_image src=”https:\/\/archerpac.com\/wp-content\/uploads\/2026\/01\/Dan-Kramer-Crisis-Communications-1.png” title_text=”Dan-Kramer-Crisis-Communications” _builder_version=”4.27.4″ _module_preset=”default” box_shadow_style=”preset2″ global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Daniel Kramer<\/strong>
Crisis Communications<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.27.4″ _module_preset=”default” custom_css_free_form=”selector {|| display: flex;|| flex-direction: column;|| justify-content: flex-end;|| ||}” global_colors_info=”{}”][et_pb_image src=”https:\/\/archerpac.com\/wp-content\/uploads\/2026\/01\/Adam-Rosenblatt-Opinion-Research-1.jpg” title_text=”Adam-Rosenblatt-Opinion-Research” _builder_version=”4.27.4″ _module_preset=”default” box_shadow_style=”preset2″ global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Adam Rosenblatt<\/strong>
Opinion
Research<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.27.4″ _module_preset=”default” custom_css_free_form=”selector {|| display: flex;|| flex-direction: column;|| justify-content: flex-end;|| ||}” global_colors_info=”{}”][et_pb_image src=”https:\/\/archerpac.com\/wp-content\/uploads\/2026\/01\/bio_photo-1.png” title_text=”bio_photo” _builder_version=”4.27.4″ _module_preset=”default” box_shadow_style=”preset2″ global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Steven Strong<\/strong>
Website development<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”contact” _builder_version=”4.27.4″ _module_preset=”default” background_color=”gcid-c7c9e432-060a-4e52-a35c-48cbc5dbecc5″ global_colors_info=”{%22gcid-c7c9e432-060a-4e52-a35c-48cbc5dbecc5%22:%91%22background_color%22%93}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_font=”–et_global_heading_font|800|||||||” header_2_text_color=”#FFFFFF” locked=”off” global_colors_info=”{}”]<\/p>\n

Contact<\/h2>\n

 <\/p>\n

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Let’s Start a Conversation<\/strong><\/p>\n

If you\u2019re facing a public affairs need, or just have questions, please reach out to learn how we can help you achieve your goals.<\/p>\n

Email
Bill@archerpac.com<\/p>\n

Phone:
916-212-1446<\/p>\n

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Forge Strategy.Navigate Policy.Manage Issues. Drive Impact.Expert public affairs consulting and campaign management fused with flawless execution.Why ArcherYour Win is Our Win. We know the work we do is important – if not vital – to your success, so we take it personally. 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